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Digital Media Director to 120k + 20% bonus in NYC, NY

JOB ID:2822
New York City, NY

Digital Media Director, NYC, DH 120k with 20% bonus
The Digital Media Director will be responsible for overseeing the day-to-day bid based buying across social, SEM, and programmatic buying platforms. This role requires a thorough understanding of digital media buying, online marketing technologies and strategies, and performance marketing.

Specific Responsibilities
• Oversee the development and execution of paid social, SEM, and programmatic campaigns with a variety of goals (subscriber acquisition, driving actions such as stream, video views, etc.).
• Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.
• Optimize and track performance of paid social campaigns.
• Lead monitoring and reporting of campaigns and proactively communicate any issues.
• Review plans and actively apply learnings to create best-in-class executions.
• Serve as paid social and SEM expert, platform partner, and trend-spotter to bring first-to-market social and digital media opportunities that align with business objectives.
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
• Closely monitor and report trends, competitive strategies, and new offering.
• Rigorously monitor and optimize campaigns to ensure performance goals are met.
• Monitor industry trends and developing POVs to communicate relevant updates to internal and external teams.
• Manage and develop team of bid based buyers.

This is a permanent position with a salary of $120k Plus 20% Bonus. Please submit all resumes to:

Please attach your resume (Accepted formats: doc, docx, rtf, txt)
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