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Buying Strategist, Programmatic in NYC to $69k + 12% bonus

JOB ID:2847
New York, NY

Buying Strategist, Programmatic, NYC 69k 12% bonus
Specific Responsibilities
• Operate programmatic buying platforms with a goal of constant optimization to maximize efficiency and effectiveness of paid digital campaigns.
• Work with Acquisition Strategy team to gain an understanding of campaign specific goals in order to build targeting and executional recommendations.
• Work with digital publishers to build out private market places and/or direct buys when needed.
• Constantly advance the capabilities of what can be bought in-house through programmatic buying platforms.
• Track, measure, and analyze performance of digital campaigns.
• Lead monitoring and reporting of campaign performance and proactively communicate any issues.
• Review plans and actively apply learnings to create best-in-class executions.
• In partnership with the rest of the pod, serve as the programmatic expert and trend-spotter to bring first-to-market digital media opportunities that align with business objectives.
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
Basic qualifications
• Minimum 1-2 years full time experience within paid digital buying, with hands on programmatic buying.
• Experience with Direct Response paid campaigns is strongly preferred with experience in attribution and conversion tracking.
• Prior experience with digital ad ops is a plus.
• Demonstrated expertise in media strategy and execution, ideally within a media agency.
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
• Polished with excellent interpersonal and communication skills.
• Strong verbal and written communication skills.
• Analytical with a comfort in dealing with numbers and reporting.
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Understanding of TV Everywhere and the Television ecosystem is a plus.
• Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger Media Strategy & Analytics team.
• Ability to adapt to change and continually evolve skills to meet the ever changing needs of the television industry.
• Proficient in Microsoft Office systems, specifically in Excel.

This is a direct hire opportunity to $69k + 12% bonus, Please submit all resumes to:

Please attach your resume (Accepted formats: doc, docx, rtf, txt)
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